Content + Copy

For about a year, the AI revolution killed the content creator industry. But we are back, because I’ve learnt how to use AI to empower research and first drafts, which I then refine, enhance and personalise. Applying what I’ve learnt (and continue to learn), AI is allowing me to deliver a more effective and affordable product than ever.

Content is still KING of SEO and user engagement. To the same measure, content still tells, copy still sells and human writers and creators still have their place – at least for the foreseeable future!

Arguably, content is the most significant factor in both search engine performance and client interaction. Your desired conversion might be a sale, registration, phone call, contact request, download or perhaps something ‘uniquely yours’. Whatever it is, success relies on you converting not just the visual people; you also need to win over the word-people and the detail-people.

Without all of them, the market can be lost. Thankfully, content that is both search engine friendly and people friendly is still available. You will find here.